Nationwide exposure.

Shortly after building and launching The Lending Journal, my boss/mentor/coach Dustin Hughes and I started edgevolution.com, a company focused on developing dynamic, highly visual content for the lending industry.  Armed with these two platforms (thelendingjournal.com and edgevolution.com), Dustin and I set out to make an impact on the industry, and to bring alive the vision of edgevolution – making being a mortgage lender cool again.

This vision caught a giant boost a few days ago with some nationwide exposure thanks to the folks at Mortgage Success Source (MSS) and Mortgage Market Guide (MMG).

Dustin and I developed a video via edgevolution for MMG; a 7min narration entitled “How Interest Rates Move.”  The video covers the intra-day movements of mortgage rates – how and why they happen – and some recent efforts by the Federal Reserve to hold interest rates artificially low.

The video was a hit with MSS and MMG, and they recorded a 15min interview with Dustin and I where we discussed our approach, the idea for the video, and why we decided to release it to the MMG membership (if you’d like to listen to the interview, shoot me a note).  The video and interview was then released across their nationwide network of member loan officers, and the resulting traffic to The Lending Journal and edgevolution has been phenomenal.

So take a look and let us know what you think.  Also, feel free to check out Mortgage Market Guide, edgevolution (also on facebook and twitter), and some other videos on our edgevolution YouTube channel.

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Nick Mallory is an active loan officer in Portland, Oregon.  Have any questions or comments about this post?  Visit the contact page and drop Nick a line.